The value of video advertising on your video sharing site

Video will be on all websites. It’s no longer just an entertainment on a video sharing website. It has become an effective tool for marketing, instruction, conveying information of all kinds.

- e-Commerce leaders Amazon and Zappos encourage users to share video reviews. Per Zappos video experience increase sales 6% to 30%.
- More and more job seekers upload video resumes online for prospective employers review. Video resumes increase odds in getting hired to at least a 30%.
- Wikipedia announced rolling out videos soon.

Video won’t simply be on all websites. Video ads will merge into rich media and display banners. It is right to say that there isn’t enough advertising to make all publishing online profitable. At the same time if to insert a video-enabled ad where a display banner exists today, it will still become more profitable. Read more »

Reasons of Popularity of Video Sharing Sites Like YouTube

There are currently over 300 websites like YouTubeon the Internet and the number continues to grow.

No wonder. In the past few years, the technological development and the advent of Internet have made life easier and more comfortable. With everything from our cell phones to laptops to keychain trinkets coming sporting video cameras these days, more and more people are capturing and sharing digital video.

CISCO is forecasting video to dominate global IP traffic in the coming years with major jumps:

• By 2014, the sum of all forms of video (TV, VoD, Internet video, and peer-to-peer) will continue to exceed 91 percent of global consumer traffic.
• Global Internet video traffic will surpass global peer-to-peer traffic by the end of 2010. For the first time in the last 10 years, peer-to-peer traffic will not be the largest Internet traffic type.
• The global online video community will include more than 1 billion users by the end of 2010.
• By 2014, it would take more than two years to watch the amount of video that will cross global IP networks every second; to watch all the video crossing the network that year would take 72 million years.
• Global file sharing traffic is projected to reach 11 exabytes per month in 2014, 22 percent CAGR from 2009-2014. Read more »